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Digital training programme launched

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Ipswich Borough Council is joining forces with Suffolk’s Green Shoots Learning and Business Mapper to offer business people subsidised places to attend a new six part digital training and networking breakfast programme at IP-City.

The ‘Connecting Online Marketing’ or ‘.COM’ initiative is a business networking breakfast as well as a six month programme of monthly bite-sized digital marketing training sessions.  Each month COM events can host to up to 40 delegates in IP-City from 08:00 to 09:30am.

The programme will include a light breakfast and refreshments; an opportunity to network and ‘how to’ training on a specific digital topic. There’s also a further opportunity for up to six people to join in a small group session to get 1-2-1 attention for their business. Kingsfleet Wealth, Larking Gowen, Blocks Solicitors and WMA Video have stepped in to help subsidise the cost. The  breakfast training is being offered at only £20+ VAT a session (or six sessions for the price of five at £100+ VAT) and the 1-2-1 sessions are only £45 + VAT.

The topics being covered in the first six sessions include Effective LinkedIn Networking (Surgery: Business Networking Online); Selling through Facebook (Surgery: Facebook); Understanding SEO and keywords (Surgery: SEO & Keyword); Building your brand through Twitter (Surgery: Building your brand online).

These can be booked on Eventbrite  at https://www.eventbrite.co.uk/e/connecting-online-marketing-7-steps-to-sell through-your-website-tickets-18531746954  on a first come first served basis.

Trainers Lorna Rose and Lindsey Trainer created .com because they could see problems business people face if they are not digitally trained.  It was highlighted as they developed and delivered the Suffolk and Norfolk Women and Broadband initiative, in association with Suffolk County Council, Suffolk chamber and Norfolk chamber. During that time they trained and received feedback from more than 100 local business leaders who all highlighted this problem.

Lindsey Trainer, a qualified digital marketer and owner of Business Mapper, said: “Each session we’ll take people step by step through a series of recognised digital marketing fundamentals to help people grow their business online and coordinate their websites, social media and email marketing to win customers. People are welcome to bring their tablets/laptops to have a go as they are taught. They will also get the notes following the session by email and a chance to join the .com closed Facebook group, to help them implement what they learn and to discuss their business needs with others.”

Six sessions as follows:

• 29 Oct - 7 Steps to sell through your website – Surgery: Website Surgery (one-to-one session)

• 20 Nov - 7 Steps to Effective LinkedIn Networking – Surgery: Business

Networking Online • 28 Jan – 7 Steps to securing profitable customers online – Surgery: Target

Customers • 25 Feb – 7 Steps to Selling through Facebook – Surgery: Facebook

• 31 March – 7 Steps to understanding SEO and keywords Surgery: SEO &

Keyword • 28 April – 7 Steps to build your brand through Twitter – Surgery: Building your

brand online

Last Updated ( Thursday, 22 October 2015 06:48 )